Miller SAB briefed osmosis to relaunch the new Brutal Fruit packaging - introducing " Big Cindy " the giant guerrilla cocktail shoe - she was positioned in Long Street for a day , Camps Bat , even on Campus .
The buzz was better than our wildest dreams when " Big Cindy " literally stopped the traffic on Camps Bay causing people to call in to a local radio station - we went live on air - no amount of money could buy this kind of publicity !
