Audi A4 Online Special
Mission
Launch a microsite to accompany the brand launch of the Audi A4 Limousine. Emphasise the extraordinary driving quality and the technical highlights.
Implementation
The new Audi A4 addresses a young, dynamic target group. The key visual: an innovative 360° view of the car. Users rotate the vehicle on a virtual plane and explore it from various points of view. They can also change the fixtures and settings of their dream car. A short movie presents the vehicle sporting the user’s configuration. A second section introduces the functions of the built-in Bang & Olufsen sound system. A state-of-the-art system that equalizes volume to compensate for ambient background noise. Step by step, new modules can be added to the microsite. For example, »driving assistance systems«.
Conclusion
A modern, dynamic and design-oriented microsite for the Audi A4 Limousine. Authentic positioning of Audi for the target group. Effortless demonstration of the benefits and technical elegance of the company’s product line.
Agency
Neue Digitale / Razorfish
Year
2007
Link
» Open Microsite
Mission
Launch a microsite to accompany the brand launch of the Audi A4 Limousine. Emphasise the extraordinary driving quality and the technical highlights.
Implementation
The new Audi A4 addresses a young, dynamic target group. The key visual: an innovative 360° view of the car. Users rotate the vehicle on a virtual plane and explore it from various points of view. They can also change the fixtures and settings of their dream car. A short movie presents the vehicle sporting the user’s configuration. A second section introduces the functions of the built-in Bang & Olufsen sound system. A state-of-the-art system that equalizes volume to compensate for ambient background noise. Step by step, new modules can be added to the microsite. For example, »driving assistance systems«.
Conclusion
A modern, dynamic and design-oriented microsite for the Audi A4 Limousine. Authentic positioning of Audi for the target group. Effortless demonstration of the benefits and technical elegance of the company’s product line.
Agency
Neue Digitale / Razorfish
Year
2007
Link
» Open Microsite
