Objective
Create a successful product and a brand that is sustainable and solves a problem that previous and existing packages for loose-leaf tea lack.  
Solution
The solution to the physical packaging is eye appealing and safe for the environment.  A main concern while creating this package was to make it sustainable, this was done by using all recyclable materials that are consistent with the calm and refreshing look of the brand.  To solve the issue of just placing a bag of loose tea leafs into a typical box was not an easy task.  Through many trial and errors I found that a polygon was most successful.  The shape is long and skinny for ease of handling and holding.  The top of the package contains an end flap that is magnetic and can lift up to pour the leaves out.  This prevents the possibility of the tea spilling out of the bag into the box and the customer loses some of the product.  The package uses an extra strength magnet to ensure a tight seal and no leaves will spill out.  I also included a clear window on the front of the package so consumers are able to see the product they are paying for. 
Namastea
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Namastea

This project was designed for my senior year packaging design course

Published: