Bomper are proud to have worked with the Welsh Government in preparing an animated walkthrough for their proposed South Wales Metro project. We worked hand in hand with Cardiff design studio Smörgåsbord to deliver a concise and dynamic animation that clearly sets out the intent and benefits of the scheme, which aims to join up South Wales' public transport service and to reinvigorate the local economy.

This ambitious project saw us create two videos - an abridged two-and-a-half minute video and a longer five minute version - in both English and Welsh. All versions featured a mix of 2D motion graphics and full 3D animation, and in both cases we worked to honour Smörgåsbord's existing brand direction while adding our own personal touch. 

There was also the logistical task of conforming Smörgåsbord's stylised, schematic Metro map to the actual shapes and contours of the region. Maintaining factual accuracy while keeping the visuals clean and easy to absorb was a constant balancing act throughout production, not least during the animated flythrough sections, which saw us build accurate sections of Newport, Cardiff, Pontypridd and Abertillery and project future transport developments onto them.

All 3D work took place in Cinema4D. DEM Earth was used for creation of the larger region map and for the intitial landscaping of the landscape. All streets and buildings were individiually modelled by 3D artists, and trains were textured to feature the livery and designs established by Smörgåsbord. Finally, Anima was used to set up and animated pedestrian crowds. All post-production and motion graphics work was carried out in After Effects.