HELLA, Inc.
Poster for HELLA in USA.
HELLA is a globally positioned, independent, family-owned company with a history spanning more than 100 years. They develop and manufacture lighting technology and electronic products for the automobile industry.
HELLA in USA sales company required a poster to promote their auxiliary lighting accessories. The motto “Simply Brilliant” evokes a sense of brightness, light, exclusivity and quality as a diamond does. The campaign is was created for brand awareness at the point of sale.