Problem: People don't know how weird Bass Pro Shop can be.
Solution: A print campaign embracing the weirdness.
Client: Bass Pro Shop
Media: Print
Creative Director: Micheal Mullen
Copywriter: Tim Shumar
Art Director: Tim Shumar
Media: Print
Creative Director: Micheal Mullen
Copywriter: Tim Shumar
Art Director: Tim Shumar