Rexel
PowerEase Stapler launch
The stapler on steroids.
This little beast will always nail or should I say 'staple' a task, first time, every time.
So what better way to bring the proposition to life than using dud staples from more inferior machines. The headlines were written to pose the question, 'why buy anything else? Of course I had to manufacture our spent staple alphabet but it was worth it.
The campaign received a gold at the 'Fresh Awards' for typography.
This little beast will always nail or should I say 'staple' a task, first time, every time.
So what better way to bring the proposition to life than using dud staples from more inferior machines. The headlines were written to pose the question, 'why buy anything else? Of course I had to manufacture our spent staple alphabet but it was worth it.
The campaign received a gold at the 'Fresh Awards' for typography.
