Brainwise Strategies has a mission of helping people of all ages develop skills and strategies needed to thrive with ADHD. We helped this client name their company as well as create their brand and identity. The brand was designed to reflect the process of navigating the maze of life. For each individual there are always multiple solutions. Brainwise works to help each of their clients determine their best personal solution as well as guide them along that path despite any barriers they will encounter along the way. Within the maze are the shapes of a B and a W. The font selections are both basic sans-serifs to go along with the idea of simplifying life and over active brain functions.