HsiJen Liu's profile

Gogoro - Brand & Product Pitch

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GOGORO

Technology constantly changes the world, yet we know it sometimes destroys the environment. What kind of energy resources can make a better future and a sustainable life? This is the question. To present a perfect world after GOGORO electric scooter bringing clean energy, the stage sets in a future earth. From urban to rural area, to natural world, every breathtaking wonder realizes because the existence of GOGORO.
On the choice of colors, pure white symbolizes the future world; and the main choices of design elements are mountains, water, cities, the arctic, and terraces common in Taiwan. In addition, green energy lines that represents ecological sustainability extend from machines, houses and street lights. The recycling system preserves the natural resources. Emitting the energy lines also enables the natural landscape to reconstruct and eternally conserve itself.
Gogoro - Brand & Product Pitch
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Gogoro - Brand & Product Pitch

Main Designer

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