Ronald McDonald (Activation)
FUN MAKES GREAT THINGS HAPPEN
In 2015, Ronald McDonald underwent a makeover globally so he could become more relevant to everyone.
He got himself a new outfit, but that was far from enough. So the global campaign, "Fun makes great things happen" was launched.
Based on the idea that fun is the catalyst of bigger things.
We were tasked to bring this message to life in the Singapore context.
He got himself a new outfit, but that was far from enough. So the global campaign, "Fun makes great things happen" was launched.
Based on the idea that fun is the catalyst of bigger things.
We were tasked to bring this message to life in the Singapore context.
Christmas Activation – Ronald Reconnects
These days, Christmas greetings have become more convenient – and less thoughtful.
We've gone from handwritten cards to text messages to mass Facebook greeting updates.
Ronald decided to create a mobile gameshow – featuring a phone roulette – to reconnect everyone.
We've gone from handwritten cards to text messages to mass Facebook greeting updates.
Ronald decided to create a mobile gameshow – featuring a phone roulette – to reconnect everyone.
Children's Day Activation – Holiday Heroes
How do we use fun to celebrate Children's Day in a meaningful way? Ronald has the answer.
How do we use fun to celebrate Children's Day in a meaningful way? Ronald has the answer.
Valentine's Day Activation – Single's Seat
Nobody should feel left out on Valentine's Day. So Ronald took his signature bench to the middle of Orchard Road.
And then came alive to surprise singles who sat next to him.
Nobody should feel left out on Valentine's Day. So Ronald took his signature bench to the middle of Orchard Road.
And then came alive to surprise singles who sat next to him.
