OISHII the japanese bistro
Identity design for a hypothetical Japanese Bistro - OISHII, which means tasty in japanese.
Inspired from the japanese food texture, color and culture, the identity is made to look subtle and elegant. To get the feel of japanese culture the symbol for ENSO is used in the logo which symbolize the Japanese aesthetic itself and is often considered a form of minimalist expressionist art; which highly inspires the feel of the brand.