Punkt1 is the largest chain store for domestic appliances in Denmark, and the assignment was to create a campaign for their demo products. A campaign for demo products most often looks like a sale campaign – i.e. predominantly yellow and with discount stickers all over. We chose a very different approach. Demo products is free of its packaging, as opposed to new products that are still in a box. This is to say that the packaging makes the only difference. To support this view, we chose a minimalistic graphic style that allows the message to stand out clearly and easy to see.