Client: All Faiths Food Bank

Creative Brief: This project was designed to draw a dramatic contrast between the ways people view food in their lives. In the beginning of the animation my partner and I wanted to present positive & personal interpretations and metaphors for food, then quickly take away the engaging visuals to emphasize the reality that, for some, food is not available. We wanted a clear call to action, at the end, to help urge people to donate food to their local food bank.

Deliverables: A :30 second h264 quicktime file at 30fps
Concept by: Christian Huthmacher & Sarahina Borgia
Design: Gingerbread Models, and Typeography by: Sarahina Borgia
Animation: 3D Modeling, Texturing, Compositing, and Sound Design by: Christian Huthmacher
Camera Operation by: Derek Donley
Talent: Cain Hopkins
Equipment Used: Canon 5D MKIII, Canon 17-40L Lens, Revolve Slider, and a Revolve Flow Focus
Software Used: Adobe Photoshop, After Effects, Maxon Cinema 4D, The Foundry's Nuke, Acoustica Mixcraft
Raw Footage: f/2.8, iso 200, shutter 1/60
Artificial Grain Emulates Kodak Vision 3, ASA 50T

 

*All footage shot on Ringling College of Art and Designs Motion Design Green Screen Room Sound Stage
Check out the Breakdown here: vimeo.com/149795365