Team
Artillery_
Richard Tilley - Direction
Dan Saunders - Art Director
Will Jewell - Producer
Dan Nixon - Post
Dom Jones - Dop
Discovery_
Robin Garnett
Federico Gaggio
Process
Rebranding DMAX for the discovery channel involved conceptualising and shooting a series of live action idents that speak their new language. Filmed in a huge disused warehouse. An array of over 100 lights were set up to create beautiful sequences showing off a palette of brand colour, light & sound which reveals the DMAX brand mark.
