Malaysian Philharmonic Orchestra came out with a brief on how to attract more millenial to come and watch classical performance live in the hall and at the same time appreciates it. We know that today’s music is rooted from classical music. Therefore, we can conclude that classical is in fact still new and fresh and in millenial terms, Classical Is Cool Is Classical.

 

Using millennial speak, we orchestrate the campaign that reflect their mindset by combining their language and modern pop-art-ish design elements with lively colours, we project a juxtapose of young yet sophisticated appeal. This would attract them, enabling us to engage our audience and immediately peak their interest. The campaign content have been created to hype and  invite the audience to check out and experience music that moves you.