Marina Kozlova's profile

Penfolds 'MAX's'

Marina Kozlova
•
Penfolds 'Max's' Launch
Penfolds has introduced Max’s, a new tier of wines that pays tribute to the Chief Winemaker Max Schubert, his winemaking legacy and his lasting contribution to the brand. The global campaign for Penfolds Max’s wine range is inspired by his entrepreneurial spirit and provides an insight into Max Schubert’s story. I have created a bold campaign look to reflect Max's maverick attitude. Final deliverables included OOH, press ads as well as digital assets for the website and expandable banners.
Branding / OOH Design / Print Design / Digital Content
Adobe Portfolio Penfolds wine Max Schubert Winemaker Young
Adobe Portfolio Penfolds wine Max Schubert Winemaker Young
OOH adverts and press ads featuring different strap lines.
The look & feel is bold and brave - to reflect Max Schubert's attitude.
Adobe Portfolio Penfolds wine Max Schubert Winemaker Young
Expandable banners tell Max's story via typewriter inspired animation.
Adobe Portfolio Penfolds wine Max Schubert Winemaker Young
Adobe Portfolio Penfolds wine Max Schubert Winemaker Young
Penfolds 'MAX's'
Published:
Marina Kozlova's profile

Owner

Marina Kozlova's profile
London, United Kingdom

Penfolds 'MAX's'

Art direction of a global campaign for the new range of wines by Australian winemaker Penfolds. Creative includes Out of Home advertising, ads in Read More

Published:

Creative Fields