Applecoke
The customer is Coca-Cola. It wants to enter the market of fruit juices with a new beverage: Applecoke.
This new drink blends coke and apple juice. It is supposed to be loved by children.
This is an academic exercise on advertising. That's fictional.
The idea is to publish this trio of annoucement on the same magazine.
The play is to discover them consequently to be lead to the final communication.
Looking for lively company.
(in Italian FRIZZANTE is used for both lively - for person - and sparkling - for drink)
Looking for sweet company.
The taste that connects.
