G-eco Sustainable running 
We as designers have the responsibility to bring quality products to users and people. But now, more than ever, we must include a sustainable design philosophy based on the analysis of the life-cycle and impact of the products we design.

G-eco was my graduate project; my proposal was to develop a running shoe made with the less components possible and the best eco-materials. The project aims to find a way to make people re-think about the impact on environment by watching their consumption decisions, patterns and behaviors. 

The research and development soul was to have an object capable to be recycled, collected, or in the worst case, disposed and integrated to the environment with the less time and impact. From certified recycled fabrics, 3d-printed parts,  and bio-plastics, g-eco makes a difference being an ecological sport accessory without sacrificing aesthetics, form and functionality. 

At the the end, the ideal escenario was to implement  a circular economy perspective, were you can purchase a pair of G-Eco's, and by the end of their usable life, return them to the stores to be re-processed into a new product. 

I took the Gecko as the bionic inspiration, by incorporating some details on the sole and other body-lines.

I choose adidas as the supporting brand because it is a world-pioneer on this field among its manufacture, research, and distribution capabilities; a great opportunity to spread our vision of change.
 Full-scale3d-printed model
G-eco
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G-eco

We as designers have the responsibility to bring quality products to users and people. Now more than ever, we must include a design philosophy ba Read More

Published: