This collection belongs to the 2011 issue of 340 Magazine, an annual collection of selected works by the students of the Tidewater Community College’s Visual Arts Center (VAC). Two major concepts came out for the campaign: “340 is you,” meaning that the students were the 340 magazine; and the “speech bubble” concept, intended for communicating with the students. The two posters produced were the 11x17 “call for entries” poster; and the “speech bubble” design, a 36x40 large size poster (which was posted in the corridors for students to fill in their thoughts as they desired).
Each piece is mostly black and white, with red acting as a spot color, echoing the VAC logo. The layouts are simple and clean, but at the same time reflect dynamism because of the placement of some design elements. After the posters, the concepts for the magazine were tailored. Three groups were assigned to work on concept development, with one concept chosen and produced. The final design that was chosen is consistent with the poster designs, and also projects the desired identity.