3M / Discovery Channel Young Scientist Challenge - Trapper Keeper Homage
Promotional Press Kit
Promotional Press Kit
In an effort to promote their sponsorship to a national science fair around the topic of "Science of Everyday Life," 3M commissioned this press kit. The "Trapper Keeper" homage was meant to conjure school house nostalgia from the journalists who received it. In addition to press materials, it was also filled with lessons on the scientific principles behind things journalists use every day.