New York University’s Stern School of Business sought a graphicidentity to help promoting their Cohen Arts and Culture Experienceprogram. The program allows current Stern students to participate invery New York City-centric cultural events�"such as walking tours,Broadway theater performances, and museum tours�"at extremely lowprices. The identity is inspired by vintage signage, especially thatfrom the New York City subway system. Read more about this project on the blog.