MDR - TV Idents
I was lucky to complete the TV idents for the christmas/winter season from idea to post.
I was lucky to complete the TV idents for the christmas/winter season from idea to post.
The "frame", which is the key element of the on-air-deisgn, is used to reveal what lies inside different raw materials.
For the christmas-ident I choose a wood carving workshop, showing some figures that are also part of the on-air-graphic package.
The winter-ident follows the same idea, with the monolith revealing ice crystals which lie within the ice cubes.
Creative direction by Alexander Hanowski
The winter-ident follows the same idea, with the monolith revealing ice crystals which lie within the ice cubes.
Creative direction by Alexander Hanowski
Xmas Sting:
Winter Sting:
