Joel Carlson's profile

Graphic Design - Games

For over 5 years I have provided graphic design work to Reloaded Games (formerly GamersFirst). From the smallest CTA button to the biggest game convention booths, I've been able to mix my passion for games and illustration with my knowledge of graphic design to produce imagery I feel best represents the brands I'm advertising. It starts with a clear idea of what the product is and what the audience wants, and the design flows out of that foundation.
ABP - Reloaded: Graffitti, gun play, urban fashion and mayhem all play a part in each piece I design. My goal for this game (and all products I design for) is for people to know immediately which game the image is for. If the user is scrolling through Facebook and sees the image for a split second I want them to know which game it is, logo or not.
APB Box Cover mockup
Games booth for Gamescom
Each holiday I take the time toinject some juxtaposed fun into the banners while staying true to the core APB style. We try not to take ourselves too seriously in the banners, and holiday sales allow us to really display that.
Fallen Earth: This is a post apocalyptic MMO and there is trash everywhere. Keeping with that theme, I wanted the graphic design to be clean yet worn, eye-catching but imperfect. Even the CTAs are a part of that same world.
For the marketplace, I imagined an old vending machine. It's still working great, but the big plastic buttons have seen better days.
I just really like this one because I was able to come up with the copy. :D
HAWKEN: Here's a sci-fi mech game. Lots of fun to be had here. I love being challenged in different styles and between APB, Fallen Earth, and Hawken, I don't imagine there's a larger divide between styles.
Graphic Design - Games
Published:

Graphic Design - Games

Graphic Design work I've created over the last several years for AAA game studios.

Published: