Petite Boutique Children's Wear branding and website design for a store in County Durham.

The client specified that they would like a rabbit element to the logo design. The simple silhouette is clear and can be used across a range of media at the same time as being recognisable when put to a very small scale. The rabbit element can also be taken away from the text to work alone as a visual symbol for the brand.

The concept for the website design was to keep it professional with an element of playfullness-the target audience being parents who can relate to these behaviours where there children are concerned. This is mainly portrayed through the hand-drawn elemnts and the rabbit element of the logo appearing in the background of some pages. This is also to further promote the new brand identity.

The site will also include some seasonal sliders which the client can edit themselves to ensure the site seems current. Finally there are social media buttons on multiple pages to enhance their online following in addition to keeping customers up to date with their latest offers and products to keep footfall high.