Before the launch of their $99 VR headset, Samsung Mobile asked us to create films for their YouTube channel. With a core directive not to sell the category, but focus on how the Gear VR adds to their unique smartphone-centric device ecosystem which includes Samsung Pay, smart watches and fitness trackers. Our line, "Discover the Galaxy in your pocket" carries that directive all the way through with a connection between phone actions and action on the phone! Voiced by A-list talent, Nolan North, the spots have been adapted by territories including Arabia, Canada, Europe, India, Singapore, South Korea and Taiwan as TVC, social content, Outdoor and Cinema. Truly global appeal, truly unique product.