One Seed Organic Perfume
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One Seed is a boutique Australian organic perfumery passionate about creating wholly natural products without compromising on beauty or quality. A re-branding exercise, One Seed approached We Are Purpose to developed the One Seed brand and give the business a fresh new look and feel that spoke the true essence of their brand, and set them apart in the market.
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The studio created a unique brand and packaging solution for One Seed – a perfect case study on how effective design shifts perceptions and influences buying behaviour. The project resulted in a 200% increase in sales and evidence that the right branding can change a business overnight.
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Design: We Are Purpose
One Seed Organic Perfume
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The One Seed brand exudes earthy luxury and sophistication, a luxe brand connected to nature. Branding was developed to bring a genuine, natural and intimate luxury to the customer.
Through the clever use of graphic elements and illustration the studio created a unique visual that embodies the brand ethos. Secondary patterns, typography and a earthy colour palette including a striking copper foil and white ink, all come together to form a beautiful and memorable brand.
The packaging solution for developed for One Seed is flexible & updatable, the solution allows for easy adaptability for new fragrances without major expense or production and importantly reduces any packaging going to waste – a sustainable solution for business and resources.
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We Are Purpose is a Melbourne based studio working internationally.
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