Roti Bakar Panda (Panda Toast) Brand Identity

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Introduce :

Roti Bakar Panda (Panda Toast) is a small toast shop with a variety of delicious taste. The shop located near Kelapa Dua, Depok. My friend started this small business in 2015 and then he ask me to help make a brand identity. The shop called Roti Bakar Panda (Panda Toast) because the body of my friend looks like Panda. It sounds little bit funny, but he like it called Panda.

Concept :

Image of brand should help to achieve a smarter look. The core message is to show that the small business can look like a big business with branding design because “Great Design is a Great Business”. The shop’s new identity was designed with one objective, to express quality and each of its touch points. The idea was to take disparate elements and unify them into whole systems that represent a fresh and playful attitude towards customers. After a small refresh of the existing logo, the task was to create a totally new concept and design for menu and pattern paper, business cards, letterheads and etc. The idea behind the identity was to lay the focus on the fresh products the shop is well known for. Also the Panda icon are reinterpreted in a modern way. The outcome is a sweet but modern execution for a fresh and fun brand that looks as sweet as it tastes! Bringing happiness in every glance and every bite of bread.