At Max, we believe that fashion is for real people, no matter if they're celebrities or not.
I've worked with the team on these ads creating the narratives and scripts, and we shot them with Mohammed Assaf.
Award Ref and Case
http://www.dubailynx.com/winners/2016/media/entry.cfm?entryid=1314&award=3
Social Experiment
Launch TVC
Launch Radio - My Stylist - Egyptian
Launch Radio - My Wardrobe Assistant - Saudi
