George Lois models for TypographyShop. I'm honored to be bringing the quips and quotes of the legendary adMan to an industry that could use the wisdom of his words. George christened our line “The Ten Commandments of George Lois.”  http://is.gd/EYoEeX

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to "I want my MTV," George Lois has carved a career sans equal in the advertising industry. George once said "Advertising is not a science, advertising is an art, no questions about it." A portion of the proceeds from sales of products in George’s line will benefit the Herschel Levit scholarship fund at Pratt Institute, Mr. Lois' alma mater.

All photos ©2012 Luke Lois/Good Karma Creative

George Lois sporting his own Commandment #1, "Great ideas can't be tested. Only mediocre ideas can be tested." http://bit.ly/abU8BL

George Lois sporting his own Commandment #1, "Great ideas can't be tested. Only mediocre ideas can be tested." http://bit.ly/abU8BL

George Lois sporting his own Commandment #1, "Great ideas can't be tested. Only mediocre ideas can be tested." http://bit.ly/abU8BL

George Lois wearing our Helvetica hoodie http://tinyurl.com/y8acc8f

George Lois wearing our Helvetica hoodie http://tinyurl.com/y8acc8f while drinking from a mug bearing his Commandment #2, "The creative act, the defeat of habit by originality, overcomes everything" http://bit.ly/kUenvD

George Lois wearing our Helvetica hoodie http://tinyurl.com/y8acc8f while drinking from a mug bearing his Commandment #2, " The creative act, the defeat of habit by originality, overcomes everything" http://bit.ly/kUenvD

George Lois wearing our Helvetica hoodie http://tinyurl.com/y8acc8f

George Lois wearing our Helvetica hoodie http://tinyurl.com/y8acc8f