Auntie Snaps sells delicious gourmet cookies online and locally in Texas.
Looking to set themselves apart in a crowded market I worked with them to help spread brand awareness via social media.
In order to feel authentic, the brand needed a voice of warmth, one that reminded you of childhood and the smell of fresh baked cookies right out of the oven. I created a grandmotherly figure in Auntie Snaps. Her familial wisdom and affection served to elevate the brand on social media.
While I wanted to retain the rustic charm of Auntie Snaps' Texan-roots, I drew inspiration from the hand-tooled lettering of French bakeries, and shabby chic decor, which gave the brand a more vintage appeal. Again the goal was to bring forth a nostalgic feeling -- A humble reminder of the simple, sweeter pleasures of yesteryear.
Auntie always knows best.
Hey, thanks for looking! See more of my work: www.surrealblend.com
