"Feel What's Inside" Campaign.
The card then leads to another one which is printed both the sides with the stickers of the bra.
The graphics can cover one wall in every store where the women will come and put the sticker they got in the magazine or the store. For women who happen to go to the store will interact with this first.
This is important because the women "act" as a part of this campaign, which makes the campaign more memorable.
The calendar has magnetic sheet on either end so that it can be put up on a refrigerator. The size is convenient for it to be kept in a purse, drawers or can be put up.
The calendar starts from october and ends on september, marking the breast cancer awareness month.