Ji-young Jeon's profile

Be proud of your profession, housekeeping

Ji-young Jeon
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campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
Social campaign
Be proud of your profession, housekeeping 


Background
What is your first impression when you hear a word 'Housekeeping?' Definitely it is not associated with professional images. Even though housekeeping requires difficult skills and takes long time, people treat it as trivial and unprofessional work. The social campaign 'Be proud of your profession, Housekeeping' is designed to boost housekeeping as a 'profession'.
 
Design concept
There are three illustrations to describe different situations in the housekeeping work : Laundry work, cooking and cleaning. To show whole complicated process of housekeeping in one illustration, all processes of work and workers are drawn in a row at the same time. Etching texture with black and white color is inspired by Escher’s work which describes unceasing walking-people on the stairs. Black color and gold metallic texture are consistently used on whole design outputs for professional look.
 
Design output
Three-illustrations posters, books and postcards are designed to spread idea as a campaign. Posters are describing complicated process and sophisticated steps on each one poster, and books separately explain each detail process of houseworking by zooming in each poster’ illustration. The way of binding is an accordion shape to show eternally repeating work process. Postcards and few tags are also designed because they are easily contagious. 

Award
ADAA 2016 
- Fine Art : Illustration - Semi finalist
- Social Impact : Print / Graphic / Illustration - Semi finalist





campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
campaign social campaign housekeeping etching social impact design Campaign Design book design Book Binding binding
THANK YOU
 

Project name: One day : Be proud of your profession, Housekeeping
Project period: 2015. 09 - 2015. 12
 
 
Art directing : Jiyoung Jeon
Graphic design : Jiyoung Jeon
Illustration : Jiyoung Jeon
Photography : Jiyoung Jeon 
 
 
Copyright © Jiyoung Jeon 2015 all rights reserved
 
 
Be proud of your profession, housekeeping
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Ji-young Jeon's profile

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Ji-young Jeon's profile
Seoul, Korea, Republic of

Be proud of your profession, housekeeping

Background What is your first impression when you hear a word 'Housekeeping?' Definitely it is not associated with professional images. Even thou Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives