Take Time
This project focuses on creating a campaign for social change. Take Time is centered on ideas presented by the Slow Movement and personal insight on how we view our daily tasks.
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We designed this campaign to inform, motivate and to create public spaces for self reflection.
Project by: Taysia Louie & Megan Kwan
Overall Brand & Design Elements
Typefaces: Archer, Shepia
Pop-Up Moments
These pop-up moments would be randomly placed in the city to serve as daily reminders to encourage people to reflect on taking extra time to slow down.
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For example, Take Time to Smell the Roses will have real roses and a bench for sitting and reflecting. Each Pop-Up Moment will have a poster to inform people of the campaign.
Print Elements & Spreading the Word
Stickers, buttons, and cards are to spread the campaign and they serve as little daily reminders that people can stick or pin anywhere.
Pledge Cards
The cards were designed to be mailed out and given out at the pop-up moment locations. The cards provide a call to action to encourage self reflection with habits and daily life.
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People are encouraged to write down what they would like to "Take time..." to do.
Website
The online platform provides further information about the campaign.
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A feature on the website allows people to submit and look at other people's pledges. This is intended to create motivation between people to help each other change some of their "fast" habits to "slow" ones.
Thank you for viewing!
