SusChem | Identity pitch

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SusChem has 3 main workgroups
• Industrial Biotechnology
• Materials Technology
• Reaction & Process Design

Also an atom, the basic unit of chemistry, consists of 3 parts
• Proton
• Neutron
• Electron

So the logical visual start would be a triangle

Combine six of them and you get the well known symbol for Chemistry (The Molecule)

The triangle and the hexagon combined are the base for the new logo
Build with 3 colours (used allready on the SusChem website)

SusChem
Identity pitch

This project is made as employee for Alligence Communications

Website Employer
www.alligence.com

Website Client
www.suschem.org