Def Jam Rapstar
4mm Games
4mm Games
4MM, Autumn Games and Def Jam Interactive teamed up to create a new kind of game play experience with Def Jam Rapstar. Merging the console with an online social experience, the Rock Band style game play extends to the web with an online community. Online, users are encouraged to battle one another in rap freestyles and get their friends to join in by voting for them and sharing their skills via social media. Overall, the site was slated to feature more online game play experiences with the notion of promoters; where users who aren’t into performing can showcase their talents as tastemakers - just like the real rap industry.