match.com
Online dating sites are usually services that you don't see too many creative advertising for. This idea came from the saying "the old cat lady". This triggered the whole idea behind the campaign. By using Match.com it will change you from that old cat lady to someone that will easily find a mate.
Match.com would have a separate but linked page where you could follow these two profiles intereacting. It would be similar to an "online love story". You could see the two messaging back and forth and eventually fall in love.
