Six Flags
Over Texas
Over Texas
Texas is a state that really takes pride of their heritage and really embraces it more than any state I know. This campaign pushes this heritage playfully and pulls you into the ad. Being type driven keeps it simple but keeps it interesting. The Campaign includes two print, a billboard, a new family dining program and an app for Iphone and Android
The Six Flags Fun Finder app is free to download and easy to use. It allows you to search rides in the park and using your phones GPS it can lead you to the selected ride or event you have chosen. You can search for rides and read details about them including reviews, prices, times, etc. Once you download the app, you enter your email which lets you know updates and available coupons that are special to the app users.
To get the Family aspect of the park more known to the public, I came up with a program that would improve Six Flags' reputation as being a fun, family park. The program would allow families to come and enjoy a nice sit down dinner starting at 5:30pm and then would be allowed to ride rides until the park closes. This would be a cheap night out for the family and a new and exciting way to get out and see Six Flags more.
