In 2013, Esporão felt they needed to redesign the label of one of its most iconic wine.
With more than 20 years inhabiting portuguese tables, Monte Velho is a wine that is very dear and cherished by portuguese wine consumers.
Like every big product, changing how it looks is a challenge and a very delicate mission. This time we tried to bring its classic and distint place to life, through a concerned care for type along with a very precise choose of papers and printing techniques.
Studio: White Studio
Client: Esporão
Year: 2013
Art Direction: Eduardo Aires
Design: Raquel Rei
