For A16 I designed the 52 Hikes | A Hike-A-Week in a Jar Kit as well as the online instructions that go along with the kit that can be found here: 

https://www.adventure16.com/blog/52-hikes-2015-instructions.

 

The kit includes a envelope, cover sheet (seen below), printed hikes, gift tag, and instructions (found online). I made the 52 Hikes vector mountain logo seen on the envelope and instructions page; I also did all of the photography which includes the image of the completed 52 Hikes kit in the water bottle and the step by step instructions.

 

This project was came out around christmas of 2014 and was a big hit with A16's customers. The kit comes in both a San Diego and Los Angeles couty version. In 2014 A16 sold more than 100 packets. It was so popular that in 2015 A16 re-did the project and sold it in their stores and online.