Nike Free Flyknit 2013
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The ultimate achievement in knitting technology deserves an extraordinary introduction. The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was "knitted" thread by thread over a bare foot by four installation professionals.
Client: Nike China
Agency: Wieden+Kennedy Shanghai
Creative Director: Terence Leong
Art Direction + Design: Fish Ho
Production: Stone Xue + Fish Ho
Copywriter: Jimmy Chen
Copywriter: Jimmy Chen
Video Production: Fish Ho + Jacky Mei + Rony Shao
