The University of Johannesburg Investment Society approached me to design their new logo that will represent the new values and ethos of the society. I was requested to use images that would represent the bull market and investments. I had to come up with a way to combine these two elements and that is how I got to the final logo. 

 

I chose to use the orange semi- circle to symbolise the horns of the bull as a bull is commonly associated with the bull market. The building represents investing. The orange outlines along the the black building create an arrow facing upwards. This represents growth and develepment. The colour choice, black and orange represent affiliation with the University of Johannesburg as it is consistent with the university's brand image.