Brief: Raise awareness of the new Triumph Advanced Riding School.
Logo Development
Here is the final stages of development for my Triumph Advanced Riding School logo. I incorporated Triumph's triangular shape in my logo, creating instant recognition with Triumph riders. I also used Triumph's typeface. I decided to use simple imagery showing a rider leaning round a bend as this technique can be associated with advanced riding. I also created the slogans reading 'We already build the best motorcyles, help us build the best riders and we'll help you build the best experience', and 'be the best, Triumph over the rest'.
Illustrations
Fine liner illustrations and digital illustrations to use of my final adverts.
Billboard Designs
Here are my final 4 billboard designs, each with a rhetorical question based on research from a questionnaire I took; I selected the most popular skills and techniques to be improved on.
Billboard in-situ
London Transport Posters
The above posters are to be used around London, at bus stops, train stations, on buses and in tubes. The illustration uses a union jack image over the fuel tank of the motorcycle, reflecting Triumph’s patriotism and linking back to London.
The portrait poster in-situ at a London bus stop.
Digitally illustrated motorbike handle acting as handle/strap on tubes and buses (example of guerrilla advertising), working alongside the landscape poster. Both in-situ above.
Bike Cafe Poster and Bike Magazine Advert
My questionnaire informed me on where the best places were to advertise to bikers. Above shows my magazine advert to be used in bike magazines and a general poster to be used in bikers cafes.
