Motorsport.com is the online clubhouse for die-hard motorsport fans. We were challenged with revamping the outdated site and iPad experience to attract a new audience and retain their highly opinionated members. After intense content analysis, identification of user goals, and content restructuring post-it brainstorm workshops, we crafted a bold, media-rich, immersive design and site flow that captured the energy and excitement of competitive motorized sports while at the same time streamlining an exhaustive wealth of content.