Creative Firm - Branding

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3 In 1 Design - Creative Firm Revamp

A Collaboration by Malak Hanafy & David Castillo
2015-2016

Brief:

I am currently interning at 3 In 1 Design, a Creative Firm/ Print Shop for all graphic design needs. Located in San Diego, California (Barrio Logan Area). The shop is primarily famous for their Christian apparel, but they are very well known for their custom / graphic design, screen print, vinyl, sublimation, & embroidery services as well. They are also home to a host of top graphic designers, & experienced screen printers having been around the San Diego area for nearly 7 years. They provide services to the San Diego community having produced (Design or/ Print) work for the U.S. Navy, San Diego City College, La Jolla Country Day, & many more.

Why Revamp?
What does this revamp have to offer?!

A refreshing revamp can bring 3 In 1 Design to life, a modern, trendy look opens a new door for the company. Allowing them to reach young, "hip", and trend savvy customers. In a city like San Diego, where there are not many creative, or print shop facilities, the company has a chance to place it's self amongst the "elite", by gaining recognition for our designs & services by revamping whilst marketing efficiently.

Logo:

Although the old logo/meaning are still physically incorporated in the design. This logo represents π , which symbolizes endless possibility, & togetherness. A positive, timeless message that appeals to a customers imagination & excitement toward the services/product work. The colors were added to create a design that would enable the company to have a stand out identity, and a more modern take on design.