In this series of TV ads we explain Volkswagen sophisticated German technology in human terms. The purpose of the campaign was to justify Volkswagen's premium price, whilst maintaining its iconic humour.
Bachelor - DSG Gearbox
Cheese - Infotainment System
CLAP - EFFICIENCY
SHORTS - COLLISION AVOIDANCE
Credits: Creative Team - Ross Nieuwenhuizen, Taryn Scher,
Shorts: Tariq Bailey, Amy Sorenson
Creative Director - Chris Gotz, Tseliso Rangaka, Jaques Massarado
