VERNEMECIT Logo Rationale

VERNE

In keeping with the reputation of the truly inspirational scientific-fiction writer Jules Verne, the logo depicts a new futuristic typography design which portrays an out of the box creative style for the organization.

MECIT

Media | Entertainment | Communication | Information | Technology

It is the arrangement of the first letter of the above terms. This portion of the logo brings out the
versatility of the organization where it shows that it’s not merely creativity but its well thought out
creativity in action. Also shows the organizations ability to cater to different types of client requirements.

COLOURS

Blue - The colour blue is used here to bring out the new age technology which forms the core of the
organization.

Green - The colour green shows that the organization is environmentally inclined and takes into
account the various impacts from the environment when making decisions, which is key to success in
such a volatile business environment.

TYPEFACE

Arial - Also known as Sonoran Sans Serif was used for simplicity, clarity and lucidity. The uniqueness
of this font is that it is pleasing to the eye and extremely relatable to anyone. This is an ideal font to
utilize to build a lasting corporate image.

DESIGN ELEMENTS

The dark and light squares at the bottom of the logo are more than merely a design element. It depicts

V and M in Binary form, which keeps in line with the organizations’ IT Orientation. Further it
demarcates the competition by giving the company a futuristic facet and the face of a new digital
epoch.

V - 1010110
M - 1001101

Dark color squares - 1
Light color squares - 0