Don’t Drive Drunk Foundation
Motor Show
This was the winner of the Print competition that sent me to the Young Lotus Workshop at AdFest Asia Pacific Advertising Festival 2008 as one of two Thai representatives.
Clorets
Ants
Initiative idea for Clorets sugar free
Post-it
Church
Speech
Initiative campaign for Post-it.
Initiative campaign for Post-it.
Acer
Magic lamp
This is the presented idea for Acer Storage.
H/L: Top of the wish list of IT departments.
The key message is the introduction of the genius storage with features and specs so impressive that every IT department would wish to have.
Belt
This is the presented idea for Acer SMEs Corner.
H/L: Paying off plans that loosen up my belt can’t wait.
The key message is the promotion of Acer SMEs Corner service which offers paying off plans to SMEs owners during the economic downturn; the uncertainty period when everybody tightens their belts.
Break away
This is the presented idea for Acer Timeline Notebook.
H/L: Breaking free from confinement for more than 8 hours can’t wait.
The key message is the introduction of Acer Timeline Notebook with the unique selling point of more than 8 hours battery life.
Valentine's promo
Thai Redcross
Sock
Falling star
Wishing wall
KFC
Dawn
Initiative idea to promote KFC breakfast.
Dentyne
Snow White
Initiative Print idea for Dentyne red apple mint
DM - Air freshener
Initiative DM idea for Dentyne. It comes in the form of an air freshener which permeates Dentyne’s fresh mint scent.
Cussons Imperial Leather
Slot machine
The presented Ambient idea for promoting Cussons Imperial Leather bar new packaging.
Copy: New packaging, with softer and more moisturized skin for you included. Special price only 1 Baht.
How it works: This slot machine is the fun way to flaunt the new Cussons packaging and engage to consumers. How to play is so easy, whoever inserts 1 Baht coin in the machine will automatically hit the jackpot and get to bring one bar of Cussons soap home.
D-nee
Baby Whisperer
Initiative mobile application idea for D-nee babies’ products brand. The application helps create awareness and consumers’ engagement to the brand by translating the wants and needs of babies and then suggest what parents should do next to soothe their babies.
The synopsis: The new parents are always nervous about how to take good care of their little ones or how can they help when their babies cry. Plus, the crying contains so many different possible meaning. That’s how Baby Whisperer comes in handy. The app helps translate the crying along with suggestions and solutions of what parents should do next to answer their babies’ needs. Simply record the crying and snap a picture of the baby at the crying moment. The app will do the analysis based on trusted pediatric studies and pediatricians’ opinions and then provide the solutions. Also, the app will show the necessary contact numbers of specialized pediatricians in case of emergency.
Vitamilk To Go in Black
Vending machine
This is the presented Print and Ambient idea to promote Vitamilk To Go in Black. It’s the 5 grain formula soy milk with malt extract, black sesame, barley and black rice. Nutrition from these grains is the selling point of this drink.
H/L: Full nutritional boost from grains on the go.
