When users tap to expand the animated banner, this full page interstitial ad presents a micro site of a
custom menu for Taco Bell. 

 

Similar to the ta.co menu page this full page interstitial allows the user to customize their own taco and order directly from the ad unit. As the user selects ingredients, the image of the taco in the upper half grows with the selected ingredients. Once the user is finished building their taco, a CTA directs the user to the ta.co checkout page.