ABOUT
Sport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up
to produce a series of tvcs to rally the nation in support of Team Singapore athletes ahead of the 28th
Southeast Asian (SEA) Games which will return to the Lion City from 5-16 June 2015, after a 22-year hiatus.
Building on the SEA Games' theme of "Celebrate the Extraordinary", the nine web films and TVCs turned the
lens on Team Singapore athletes as they showcase their extraordinary sporting abilities - from shooting
hoops while blindfolded to delivering 40 punches in eight seconds, with no camera tricks necessary.
The series of TVCs featuring Singaporean sports stars in rugby, swimming, basketball, table tennis, athletics
and more, were released throughout the month of May and ran until the end of the SEA Games on
16 June on TV, out-of-home billboards, screens and social media in Singapore and across Southeast Asia.
TV Commercials
Posters
CREDITS
Chief Creative Officer: Eugene Cheong
Creative Directors: Troy Lim, Jon Loke
Senior Art Director: David Stevanov
Creative Directors: Troy Lim, Jon Loke
Senior Art Director: David Stevanov
Senior Copywriter: Adrian Yeap
Copywriter: Nicholas Lim
Account Management: Shirley Tay, Ellen Tan, Peter Glaser, Cheryl Lim
Production House: Above the Sea
Director: Tony Kaye
Copywriter: Nicholas Lim
Account Management: Shirley Tay, Ellen Tan, Peter Glaser, Cheryl Lim
Production House: Above the Sea
Director: Tony Kaye
Executive Producer: Yan Lin Kaye
Editor: Sophie Kornberg - Spotwelders Los Angeles
Editor: Sophie Kornberg - Spotwelders Los Angeles
