As a user, dead-end screens are a bummer, and it leaves me feeling stuck. 
 
Process:
1. Created a directory of all possible dead-ends and empty states.

2. Worked with marketing to create a series of CTA's that were playful, informative, and relevant to each screen they pertained to.

3. Sketched/mocked user flows to show the results of each action

4. Curated a series of playful icons to complement the message and create a more visually engaging experience.

5. Ensured designs corresponded with brand voice and guidelines. 

Solution:
Engaging designs that allow the user to move seamlessly through the app, while suggesting actions which would help the user avert similar instances in the future.